INTERVIEW: Ally Watson (Screenmedia) & Polly Purvis (ScotlandIS)

Ally Watson is a developer at award winning Glasgow based digital design agency, Screenmedia.

Firstly, can you give a brief description of what you do at Screenmedia?

At Screenmedia I am involved in the specification, development and maintenance of a number of Umbraco CMS driven websites. As part of this role I also conduct training sessions with our clients. An average (productive) day for me at the ‘meedja’ will consist of 1000 lines of code, 3 cups of tea and a few too many Kit-Kats.

Were you intimidated by entering what is still considered to be a male dominated industry?
Big time. I can’t deny that when I first started my career I had a very big chip on my shoulder and felt I had a lot to prove because I was a girl.  This personal vendetta gradually withered with the help from all the fantastic developers I met along the way. No one ever treated me different and the best thing I’ve learned is to never be afraid to ask for help. Let your insecurities go and just ask because people, male or female, are always willing to help you and no one will ever judge you for it.

Did you feel like it was male dominated or has the male/female ratio been relatively equal in your experience?
In my third year at University there were about 80 people in my class. 5 of them were girls.

My first job as a graduate software developer I was the only female developer and only female in my side of the building. To put that into perspective there was about 60 men on our side of the building, 40 of those were developers.

Screenmedia has been the first place I’ve worked where the odds have started to even out.

When did you decide that you wanted to be a Developer and what influenced your decision?
When I run into old childhood friends they are often surprised at my career choice. When I was younger I loved all things creative and fancied a career in fine art. However I could never leave my lust for problem solving and mathematics behind. All the drawing and painting couldn’t satisfy the analytical side of my brain. So one day I decided to apply for a degree in Computing Science at Glasgow University. For about the first 6 months I had no idea what I had gotten myself into. It wasn’t until I took a class in Human Computer Interaction that I knew I had a place in this industry. I realised that being a developer required more than just code, code and more code. It required psychology and well thought out design and it was that moment that I realised it was the perfect fit for me.

What do you think could/should be done to get more women into the technology industry?
So making a “Computer Engineer” Barbie was definitely a nice attempt at getting girls on our side but it’s really not enough. I feel if youngsters got more exposure to the kind of jobs out there and creative environments they could work in then I think more girls would aspire to have a career in technology.

I’ve even considered myself getting more involved in the cause and making visits to schools. Even to spend 5 minutes with a girl like-minded as myself to tell her about the opportunities out there and roles that could suit her skill set would be so worthwhile.

We need to get rid of the stigma that it’s a geek-fest. I’m a girl who loves shopping, baking, arts and crafts and I couldn’t be happier being a developer. It’s not just for World Of Warcraft lovers!

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Polly Purvis is Executive Director of ScotlandIS – the expert voice that supports the success of Scotland’s ICT industry.

Were you intimidated by entering what is still considered to be a male dominated industry? 

Not at all –  I didn’t see it as an issue and whilst the industry needs many more women I have never felt that being a woman has  been a disadvantage in my career.

Did you feel like it was male dominated or has the male/female ratio been relatively equal in your experience?
There’s no doubt that the industry has too few women in it, but many technology companies have women working in a wide range of roles. However there’s still a lot more to do to address the gender imbalance.

When did you decide to focus on a career in IT and what attracted you to the industry?
I didn’t  – I ‘stumbled’ into by chance having worked in financial services and economic development previously, but I’ve loved every minute – it’s a very exciting, fast paced industry with lots of fascinating people working in it.

Executive Director of ScotlandIS is an incredibly impressive achievement. What has been your personal greatest achievement in this role?
ScotlandIS role is to promote the industry and it’s very much a team effort.  We’re building our membership and campaigning on skills, procurement and the value of the digital economy.  Ask me again in a couple of years?

What do you think could/should be done to get more women into the technology industry?
I think the time has come for some positive discrimination – recent evidence shows that companies with women in senior roles are more profitable[1] so this should be a straightforward business decision.  We need a programme that encourages women to give serious consideration to careers in the industry, starting at schools, in college and university as well as seeking to attract women from other industries.

[1] http://www.businessinsider.com/women-make-companies-more-successful-2012-10

We’d love to hear more opinions on the industry – so whether you’re a woman working in the technology, a graduate looking for a job in the industry (male or female) or an employer (again, male or female) who would like to comment on the topic, please get in touch! Email christina@enigmapeople.com if you’d like to get involved.

If you think you’ve got what it takes to make it in the IT industry, send your CV to dmains@enigmapeople.com or ramassa@enigmapeople.com

Technology needs more women; drop the old stereotypes.

Amber Case (www.caseorganic.com) by rocketcandy on Flickr

IT no longer means a career in a dark, stuffy room slumped at your computer, occasionally stepping outside to fix somebody else’s. This is 2012 – technology is everywhere. The day the iPhone 5 was released that was the only thing anyone was writing or reading about.

It was all anybody cared about.

The news was not gender specific.

So why do men still account for 84% of the UK’s IT professionals?

IT isn’t what you think it is

It has been said that women are scientifically proven to use the right side of their brain – the creative side. Well that’s what technology is now and it needs to be recognised. Key qualities of a good technologist at the moment are “creativity, idea generation, multitasking, problem solving and a general keenness to find new ways of doing things”. Of course these are traits that any gender can possess, but it’s perhaps traits that some women don’t realise are as imperative to technology as they are.

FACT: Since 2001, the number of female IT graduates entering the profession has fallen by almost half.

Geeks are cool and technology is girly

Lady Geek’s “Little Miss Geek” campaign is striving to change the perception of the technology industry. However, even the name ‘Little Miss Geek’ gives the impression of cutesy little girls and doesn’t particularly bode well for being taken seriously. I appreciate the hard work going into this campaign and I fully support it, but I feel like nobody has quite decided on the correct message that we need to send.

Don’t get me wrong, I’m not saying that I know what message we should be sending; but I do think that confusing, contradicting messages won’t help matters. There’s no use telling girls that IT is something that it technically isn’t just to get them in the door – they’re smart, they’ll soon realise that they’ve been lied to.

They do need to be told the truth, and the truth is that if they want a career in IT that doesn’t mean they’ll have to code all day and learn the rules of World of Warcraft to join in on the conversations at lunch.

A new Art Department

The general consensus that I’ve gathered from talking to women in the industry is that we need to engage with the girls at school.

Their first impression girls should have of IT isn’t the dark, dated classroom in the Bermuda Triangle of the school that you always get lost trying to find (maybe because you don’t actually want to find it).

This needs to change. It should be another Art Department; somewhere creative where they can get away from any problems they might be having and just spend some time designing, developing and problem solving in their own world.

What can we do?

It’s all well and fine telling each other the way things should be, but how do we make it so?

  • Find a way to get into the schools, present the reality of the industry to the younger generation and show them the vast opportunities that are available to them in the technology industry.
  • Revamp the IT departments of schools. They need to be as exciting and up to date as the industry is.
  • Encourage exciting and creative IT work experience placements. Gone should be the days of being sent to an office for 5 days of learning how to make a smashing cup of coffee.

Whether you’re a woman currently making a mark in the technology industry, know one who deserves some recognition or are a student who’s looking to make her way into the industry in the near future, we’d love to hear from you.

E-mail christina@enigmapeople.com to get involved.

If you’re interested in opportunities in the technology industry please send your CV to ramassa@enigmapeople.com

Interesting Links

Wwwonder Women: Top 30 Women In Digital Under 30
Lady Geek
Geek Goddesses – The Guardian
Why don’t girls want to be geeks? – BBC
A primer on sexism in the tech industry – by an actual girl
More women needed in technology – BBC